Y&R Group

Y&R Group needed so submit a tender document for a new business pitch for an internationaly recognised sporting brand. Management wanted to bring some life to an otherwise fairly dry 80 Pages of content. Drawing a comparison to the hard work put in by athletes to the dedication and determination of the agency staff and creative teams, we developed "Blood Sweat & Ideas" a bespoke print piece that blurred the lines between sports and creativity.

ClientY&R Group
Date2016
Category

Document Design – Lloyd Budd          Final Art / Layout – Jack Towers