SP Lager

When PNG's largest brewery told us that their beers are best shared with a 'Wantok' ('mate' in Pidgin) We agreed! Single sales of SP lager make up a large percentage of their overall sales in fact it's common place after a long days work, to pop into the corner store and grab one for the walk home. What if we could ensure every time a thirsty worker grabs a bottle of SP lager, they were reminded to grab one for a mate as well. Well, after a few stubbies of PNG's best selling brew, it hit us! The SP Lager Double opener! Included in all multi-bottle sales the Double opener was a hit and it wasn't long before SP sales smashed YTD records.