Museum Of Brisbane

The '100% Brisbane' exhibit is a collection of 100 unique stories curated by the Museum Of Brisbane. The brief was to create a brand that celebrated Brisbane’s vibrancy as well as encapsulate the theme of the exhibit that "no two of us are the same, but when we connect, we form a city and a community" We did this by amplifying the idea that those layers of texture is what makes our city great.

ClientMuseum Of Brisbane
Date2017
Category

We developed a custom layered display font and a typographic system for headlines and signage. designed to creatively reflect the different facets of the 100% Brisbane stories. each treatment could be unique just like the characters and stories within the exhibit.