V1 Altitude

Bringing elite level training to the masses. This is V1 Altitude.
V1 Cyclery needed a brand to match their new elite fitness facility bringing Olympic level training to the suburbs. To capture the attention of the cycle obsessed clientele that V1 had already built, we focused on delivering a brand identity that felt edgy and authoritative, but also a platform that extended out as a consumer brand that could be worn with pride by brand advocates.