The Almond Farmer

'The Almond Farmer' is the retail face of a family owned and run almond farm and processing facility. Previously being sold at local farmers markets, The brief was to increase the appeal to specialty supermarkets and health food stores by creating an identity that targets the busy 'Lorna Jane' mums by amplifying the energy and lifestyle appeal of not only the brand but of the product itself. It was also important to retain a casual and approachable edge that connects it directly to the farm. So we created a vibrant brand exploding with honesty, goodness, and energy.